Everyone of us have used software and services that have made us feel good and have helped us accomplish our goals and tasks faster. This is what using any system or service should feel like. UX design is the art that concentrates on making the user experience of a software or service brilliant.
UX design is much more than how the interface looks, it is about how it fits with the users’ workflows and how intuitive and error-free it is to use. It is about how easily the system or service can be learned, and how much effort it takes to remember its logic with time. Modern UX design tools make the sketching of design alternatives fast, supporting the purpose of quick rounds of validation with end-users.
Building simple, clickable prototypes is a natural step in the process. When you want to create a software or service that offers a good experience you need to involve a UX designer early on. It is important to understand that UX design is never something to be added to an almost finished system. Instead, fantastic user experiences are created when a system is built based on users’ needs, with a focus on UX all the way from service concept planning to the last lines of code in development.